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Worldwide Social Media Analytics Industry to 2027


DUBLIN, June 30, 2022 /PRNewswire/ — The “Social Media Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” report has been added to ResearchAndMarkets.com’s offering.

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The global social media analytics market reached a value of US$ 7.0 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 29.1 Billion by 2027, exhibiting a CAGR of 26.8% during 2021-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Social media analytics (SMA) is a tool that assists in tracking, collecting, and evaluating data from social networking platforms for making informed business decisions. It helps companies understand the latest trends, drive customer engagement, identify high-value features for products and services, and map third-party partners and channels.

As a result, it finds applications worldwide for understanding social media performance, creating customized reports, keeping track of important social media metrics, and analyzing the brand image and customer demographics in real-time.

Due to the coronavirus disease (COVID-19) outbreak, businesses around the world are striving for stability and survival to minimize the impact of the pandemic on overall operations and revenue. As a result, companies are relying on advanced analytics like SMA to understand the real-time scenario of the pandemic through social media interactions across the globe. Apart from this, the surging use of social media networking sites on account of the rising penetration of the Internet and boosting sales of smartphones is contributing to market growth.

Moreover, organizations are focusing on analyzing sales to improve their market presence and gain a competitive edge. In addition, the rising brand consciousness and considerable shift towards better quality and low-priced products and fast delivery of services are influencing the demand for SMA.

The tool helps in analyzing unstructured social data to respond to the dynamic market conditions and achieve higher goals and operational profitability. Furthermore, a software-as-a-service (SaaS) model is nowadays incorporated to enable the use of SMA solutions on the cloud. As cloud computing offers flexibility, reliability, scalability, and low costs, it is projected to influence the market positively.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc, Brandwatch (Cision US Inc.), Clarabridge, Hootsuite Inc., International Business Machines Corporation, NetBase Quid, Oracle Corporation, Salesforce.com, inc., SAP SE and SAS Institute Inc.

Key Questions Answered in This Report:

  • How has the global social media analytics market performed so far and how will it perform in the coming years?

  • What has been the impact of COVID-19 on the global social media analytics market?

  • What are the key regional markets?

  • What is the breakup of the market based on the component?

  • What is the breakup of the market based on the deployment mode?

  • What is the breakup of the market based on the organization size?

  • What is the breakup of the market based on the application?

  • What is the breakup of the market based on the end user?

  • What are the various stages in the value chain of the industry?

  • What are the key driving factors and challenges in the industry?

  • What is the structure of the global social media analytics market and who are the key players?

  • What is the degree of competition in the industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Social Media Analytics Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component
6.1 Solutions
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Market Forecast

7 Market Breakup by Deployment Mode
7.1 On-premises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cloud-based
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by Organization Size
8.1 Small and Medium Enterprises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Large Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast

9 Market Breakup by Application
9.1 Customer Segmentation and Targeting
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Competitor Benchmarking
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Multichannel Campaign Management
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Customer Behavioral Analysis
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Marketing Management
9.5.1 Market Trends
9.5.2 Market Forecast

10 Market Breakup by End User
10.1 BFSI
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Media and Entertainment
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Travel and Hospitality
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 IT and Telecom
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Retail
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Healthcare
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Others
10.7.1 Market Trends
10.7.2 Market Forecast

11 Market Breakup by Region

12 SWOT Analysis

13 Value Chain Analysis

14 Porters Five Forces Analysis

15 Price Analysis

16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Adobe Inc.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.1.4 SWOT Analysis
16.3.2 Brandwatch (Cision US Inc.)
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Clarabridge
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Hootsuite Inc.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 International Business Machines Corporation
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.5.4 SWOT Analysis
16.3.6 NetBase Quid
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.7 Oracle Corporation
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Salesforce.com, inc.
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 SAP SE
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 SAS Institute Inc.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 SWOT Analysis

For more information about this report visit https://www.researchandmarkets.com/r/dtw4z7

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Research and Markets
Laura Wood, Senior Manager
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