But brands and other social media users certainly do see him as so, even as he posts slightly less frequently now.
He’s had many sponsorships throughout his social media career, which he has integrated into his usual jokes in his videos.
His most recent sponsor was the show “The Masked Singer,” a reality singing competition.
And, to help spread his own work a bit more, he’s even begun selling his own branded merchandise.
He’s also caught the eye of some celebrities, who has developed connections with, such as famous dermatologist Sandra Lee — star of the show “Dr. Pimple Popper.”
All of his successes have been possible with the help of his family and those who work at Kickass Beef Jerky.
With their support, it’s been possible for him to balance his personal and work life, while also enjoying adventures like his most recent hunting trip earlier this month to Arkansas.
And, with his life around him continuing on each day, he continues to be inspired to make new content or to reimagine jokes from old videos for new videos.
As for Littel’s future, the opportunities are endless.
One big project he has been working on is possibly a reality television show, which he described as a mix of “Duck Dynasty” and the Midwest.