Today’s video focuses on recent news affecting Roblox (NYSE:RBLX), its most recent metrics showing the strength of the gaming market, and how the metaverse is becoming a reliable tool for companies to provide positive advertising experiences to consumers. Here are some highlights from the video.
- On Sept. 15, Roblox released its August 2021 key metrics and showed daily active users growing 32% year over year (YoY), hours engaged up 32% YoY, and total bookings estimated to be up roughly 29% to 31% YoY. The growth could be seen as a bullish sign, especially since last year the world experienced stricter lockdowns that pushed more people to stay inside and play more games.
- In early September, shoe manufacturer Vans launched a gaming experience on Roblox, allowing players to experience numerous Vans products in an online skatepark. Most recently, luxury clothing line Balenciaga partnered up with Fortnite to create a unique Fortnite clothing line where consumers can purchase a physical hoodie and receive an online code to bring the hoodie into the metaverse.
- The continued growth in the gaming market, which can be seen from Roblox’s key metrics and the ability for companies to advertise to consumers in a unique way, is creating a future avenue for a strong partnership with gaming studios and other consumer goods companies.
Click the video below for my full thoughts and analysis.
*Stock prices used were the midday prices of Sept. 21, 2021. The video was published on Sept. 21, 2021.
This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.
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