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Tokyo Olympics Week 2 Highs and Lows in TV Ratings


Another week of Olympics competition is in the books, and the total audience deliveries continue to prove that Tokyo 2021 is no Rio 2016. Of course, with the time zone differences, lack of in-person fans and generally downward ratings trends across all of television, no one really expected they would be. But there were some highlights amid the TV-audience lowlights. Tuesday proved to be most-watched night of the week, with 17.4 million overall primetime audience members tuning in across NBC, its sister cable channels and digital properties — including Peacock. That was the evening Simone Biles won bronze in the individual balance beam event. Though it edged out the July 23 opening ceremony by roughly 100,000 viewers, Biles’ return to competition wasn’t the most-watched night of these games. As a matter of fact, like Biles, it also ranked third. The first Sunday of competition averaged 20 million viewers and the first Thursday landed 19.5 million. Those currently occupy the gold and silver podiums, respectively. Biles did play a key role in the No. 1 night. NBC aired the women’s gymnastics team qualifying round during that Sunday primetime broadcast — the only other time she actually competed in Tokyo. Additionally, American…

Read original story Tokyo Olympics Week 2 Highs and Lows in TV Ratings | Chart At TheWrap



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