The art world has been redefined by technology in recent years. Social media has transformed art as artists seek to create Instagrammable installations, while NFTs have redefined the concept of art ownership. It was only a matter of time, then, before we saw Instagram posts fused with world-famous paintings.
That’s just what Money.co.uk had done. Inspired by the boom in NFT, which has seen pieces fetch millions at auction, the price comparison site set out to imagine what the world’s most expensive paintings would look like merged with Instagram’s most-liked posts. It’s even calculated how much the hybrid “digital masterpieces” might sell for (see our guide to NFTs, if you’re still confused about what they are).
The most-liked Instagram post since January 2019 remains the world record egg with over 55 million likes. So logically, the experiment used an egg to replace Jesus’s face in Leonardo da Vinci’s Salvator Mundi, which sold for a record-breaking $450.3million (£325.8million) in 2017. Money.co.uk reckons the resulting piece would fetch up to $17,053 “based upon follower count, likes and engagement” calculated using Influencer Marketing Hub, which estimates the potential return for influencers with large followings.
The results are predictably ludicrous mashups, and we’re not quite sure what they say about social media’s impact on art. However, some of them work surprisingly well. The second most-liked post on Instagram is pop superstar Ariana Grande’s announcement of her marriage to Dalton Gomez in May 2021, with 26.6 million likes and counting. Above, you can see a post from the wedding itself reimagined through the brush of Paul Gauguin in his Nafea Faa Ipoipo (When Will You Marry).