THE Social media size guide for musicians (2022)

The first step to winning fans and building a community on social media is knowing what to post and where to post it. We can help.

by James Shotwell of Haulix

I don’t know of any artist making a living today without social media. They may not run it themselves, but every musician must have an online presence. More often than not, most musicians need multiple profiles spread across numerous platforms requiring all types of content in various sizes and shapes.

Social Media Sizing Guide 2022

If you want to make the most of an Instagram account, for example, you need to know the following information:

  • Profile picture size
  • Photo thumbnail sizes for Story highlights 
  • Photo and video sizes/aspect ratio for posts to a user’s feed 
  • Photo and video sizes/aspect ratio for Instagram stories
  • Video sizes/aspect ratio for Instagram Reels

And that’s before we even discuss effectively marketing through the platform.

Between Facebook, Instagram, Twitter, and TikTok, not to mention YouTube, LinkedIn, Snapchat, Linktree, Tumblr (it still exists), and the platforms we are no doubt forgetting, it’s practically impossible for anyone to remember every size and aspect ratio required to make high-quality posts everywhere an artist is expected to exist online. We know because we’ve tried it ourselves, and we bet you have.

We scoured the internet for the best guides to social media sizing, and to the surprise of nobody, countless examples exist. We tried to find the most straightforward, easy-to-follow options available and gather them here to live in perpetuity. 


ContentSizeAspect Ratio
Facebook Profile Picture400 x 400 px1:1
Facebook Event Cover Photo1920 x 1005 px1.91:1
Facebook Group Cover Photo1920 x 1005 px1.91:1
Facebook Business Page Cover1200 x 674 px16:9
Facebook Profile Cover Photo1125 x 633 px2.7:1
Facebook Photo Post1200 x 630 px1.91:1
Facebook Video Post1280 x 720 px16:9
Facebook Linked Image1200 x 630 px1.91:1
Facebook Stories1080 x 1920 px9:16
Facebook “Our Story” Cover1200 x 445 px2.7:1
Facebook Ad (Carousel)1080 x 1080 px1:1
Facebook Ad (Single Image)1200 x 628 px1.91:1
Facebook Catalog Image1080 x 10801:1


Type of Instagram PostAspect RatioInstagram Post Size
Square Photo1:11080 x 1080px
Landscape Photo1.91:11080 x 608px
Portrait Photo4:51080 x 1350px
Instagram Stories9:161080 x 1920px
Instagram Reels9:161080 x 1920px
IGTV Cover Photo1:1.55420 x 654px
Instagram Square Video1:11080x1080px
Instagram Landscape Video1.91:11080x608px
Instagram Portrait Video4:51080x1350px


Profile Photo1000 × 1000 px
Album Cover800 × 800 px
Minimum Header2480 × 520 px


TikTok video dimensions should be 1080×1920. Aspect ratio: The aspect ratio should be that of a standard smartphone screen, 9:16. 1:1 is also possible, but it won’t take up the whole screen.


Profile Photo800 × 800 px
Profile Banner1920 × 480 px
Video Player Banner1920 × 1080 px
Video Thumbnail1280 × 720 px
Cover Image380 × 1200 px
Info Panels320 × 200 px


Finding information about Twitter’s content options proves slightly more difficult than options for Facebook and Instagram. 

  • Profile Photo: 400×400
  • Header Photo: 1500×500
  • Image from a Tweet with shared link: 1200 x 628 pixels
  • Tweet sharing a single image: 1200 x 675 pixels (recommended, but most images with standard aspect ratios will not be cropped)
  • Tweet sharing two images: 700 x 800 pixels (both images)
  • Tweet sharing three images:
    • Left image: 700 x 800 pixels
    • Right images: 1200 x 686 pixels
  • Tweet sharing four images: 1200 x 600 pixels (per image)
    • Four is the maximum number of images available on one Tweet
  • Recommended aspect ratio is 16:9.
  • Can edit images if tweeting from Twitter iOS or Android app.
  • Maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on web.


Channel Icon800 × 800 px
Channel Art2560 × 1440 px
Desktop Display2560 × 423 px
Tablet Display1855 × 423 px
Desktop and Mobile Display1546 × 423 px
Video Thumbnail1280 × 720 px

Video Guidelines

  • Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
  • Aspect ratio is 16:9 (auto adds pillarboxing if 4:3).
  • Max file size is 128GB or 12 hours, whichever is less.
  • Accepted video formats include: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
  • Video length max is 12 hours.

YouTube SHORTS video guidelines

  • Recommended dimensions: 240×426 (240p), 360×640 (360p), 480×854 (480p), 720×1280 (720p), 1080×1920 (1080p), 1440×2560 (1440p), and 2160×3840 (2160p),
  • Aspect ratio is 9:16.
  • Video length is 60 seconds max.
  • Accepted video formats include: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
  • Music from the YouTube music library is limited to 15 seconds.
  • Title character limit: 100 characters max.

James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.

Source link

What do you think?

Written by Sharecaster

Crypto Platform Phemex Becomes Partner of Université Paris Dauphine-PSL to Support Research on DeFi and Cryptocurrency

Everything You Need To Know About Crypto Debit Cards