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The Fiji TimesAgency harnesses power of artificial intelligence

Leading communication agency Webmedia South Pacific has announced their use of artificial intelligence (AI) to optimise communication strategies for clients in the private, public, and civil sectors.

The company’s AI-based services offer clients a range of innovative solutions designed to improve their communication processes, increase their efficiency, and maximise their impact.

Webmedia South Pacific director of operations Manish Mishra said, “We are committed to staying at the forefront of communication technology and providing our clients with the most innovative solutions available”.

Chief technology officer Ritesh Singh said, “Perhaps the best thing of this new technology is helping smaller Fiji operations now look, compete and perform against the biggest and best in the world.

Webmedia South Pacific’s AI-based services includes comprehensive client audits that analyse the effectiveness of their communication strategies.

The audits utilise AI technology to identify areas for improvement and provide clients with recommendations to optimise their communication processes.

The company also integrates AI processes into its client communication strategies, along with analysing data from various organisational sources to generate insights and highlight problem areas.

In addition to these services Webmedia South Pacific offers specific applications such as Chatbots to service organisational inquiries and review processes and training to help productivity and performance.

Webmedia South Pacific also offers AI-based content creation services, using natural language generation (NLG) technology to create engaging, highquality content that resonates with the target audience.

NLG technology analyses data and generates written content that can be used for a wide range of applications, including blog posts, press releases, and social media content.

The agency’s dedication to providing cutting-edge solutions has helped it maintain its position as a leader in the communication industry.

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