Tencent showcased how its online marketing agent could automate entire workflows – from profiling target consumers and selecting suitable products to creating marketing materials and evaluating campaign performance.
AI agents, such as those specialising in coding, have emerged as a new battleground, with both Chinese and international companies racing to launch competing services. Tencent recently introduced CodeBuddy IDE, akin to ByteDance’s Trae and Baidu’s Comate, which are AI-powered coding assistant apps that streamline software development.
While Tencent’s AI agents already support a variety of use cases, such as assistive coding, the company has also updated its agent development platforms to enable third-party developers to create tailored and specialised agents.
The initiative is aimed at accelerating AI adoption – a move that Tencent Cloud vice-president Wu Yunsheng described as crucial for unlocking the value of AI models.