The Social-Media Stars Who Move Markets

A few years ago, Kevin Paffrath, a 29-year-old real-estate broker and father of two who lives in Ventura, Calif., earned most of his income from commissions on home sales, and kept up a side gig recording online videos about home buying. Today, he’s MeetKevin, a YouTube influencer with 1.7 million subscribers. Most days, he live-streams… Continue reading The Social-Media Stars Who Move Markets