Gen Z athletes Osaka, Biles are changing sports communication through social media

Generation Z athletes (those born after 1996) have emerged in 2021 as global wellbeing leaders and advocates, challenging outdated ideas about what it takes to be an athlete. Many of these young sportspeople have gone beyond their sport and taken on roles of advocacy, sponsorship and politics. Through social media, they have opened up conversations… Continue reading Gen Z athletes Osaka, Biles are changing sports communication through social media