Coffee with mayo? Hellmann’s shocks Twitter, gets blocked

Mayo in coffee? We’ll pass, thanks. And apparently, so will Dionne Warwick. Condiment brand Hellmann’s left Twitter in a tizzy last week when it suggested that adding a bit of mayonnaise to your morning cup of coffee creates a delightful flavor combination, and the majority of social media users were quite disturbed by the concept.… Continue reading Coffee with mayo? Hellmann’s shocks Twitter, gets blocked

Former Mayo Clinic social media expert joins national communications firm

Lee Aase, the communications executive who led Mayo Clinic’s early entry into the world of social media, has joined a national public relations firm that specializes in health-care clients. Aase has signed on “in a counsel role” with Jarrard Phillips Cate & Hancock, one of Nashville, Tenn.’s largest public relations firms. His addition to the… Continue reading Former Mayo Clinic social media expert joins national communications firm