‘Folk heritage on social media must be relatable, inclusive, authentic, relevant’

Alisha Sadikot is a SOAS scholar who works at the intersection of heritage conservation, education and local histories. When it comes to the folk, oral and intangible heritage of a country as vast and varied as India, social media can play a role in conserving them in formats closer to their original ones, she says.… Continue reading ‘Folk heritage on social media must be relatable, inclusive, authentic, relevant’

Social media has helped gen Z athletes find their ‘authentic voice’

Generation Z athletes (those born after 1996) have emerged in 2021 as global wellbeing leaders and advocates, challenging outdated ideas about what it takes to be an athlete. Many of these young sportspeople have gone beyond their sport and taken on roles of advocacy, sponsorship and politics. Through social media, they have opened up conversations… Continue reading Social media has helped gen Z athletes find their ‘authentic voice’