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SoftBank Bets on Asian Metaverse Platform Selling Digital Gucci, Dior

SoftBank Bets on Asian Metaverse Platform Selling Digital Gucci, Dior


SEOUL— SoftBank Group Corp. is investing $150 million in a South Korean metaverse platform that has amassed a large following of young female users by selling high-fashion items for 3-D avatars, according to the companies involved in the deal.

Naver Corp.’s Zepeto, which users access via a mobile app, is Asia’s busiest metaverse platform with about 2 million active users a day. People scan a photo and can build digital likenesses of themselves, then hang out in virtual worlds. Users can voice chat with each other and roam through virtual spaces such as a haunted house, a school classroom or a garden wedding.



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