E-commerce lifestyle platform Myntra is embroiled in controversy after a social media post from 2016 featuring the brand has gone viral. Netizens have called for a boycott of the platform after the old Hinduphobic post allegedly created by a content marketing company Scrolldroll started doing rounds on social media.
The post in question features a traumatic scene from the Hindu epic Mahabharata. In a distasteful take, Shri Krishna is shown ‘shopping online for long sarees’ from Myntra as Dushashan disrobes Panchali.
Owing to this, the netizens have called for a total boycott of the e-commerce brand.
With over 9000 Tweets, the call for a boycott of the e-commerce platform is trending on the micro-blogging platform Twitter.
However, dissociating itself from the creative, the company had issued a clarification back in 2016 saying that the artwork was not created by them.
The platform also asserted that they do not endorse such content. In fact, the web portal ScrollDroll, which had made the creative illustration had also clarified that Myntra is not associated with the ad.