LinkedIn is the go-to social media platform for savvy business professionals and the companies that employ them. In fact, if you are looking to find a job or change jobs, either laterally or upwardly, having a LinkedIn profile with the associated description, photo, skills, and successes right there for prospective employers to see is crucial. The problem is, unless a recruiter or HR manager sees your profile, it is just another one of millions of profiles on the platform.
Keeping your profile visible is directly correlated with success in finding a position that really suits you — or positioning yourself as an authority in your field. Fortunately, increasing the reach of your LinkedIn profile is simple and only takes a few minutes every day. The trick? Commenting on LinkedIn posts written by thought leaders in your industry, companies with whom you would like to work, or individuals with whom you would like to network.
Building solid relationships is the core objective of LinkedIn, so engaging with the community is essential for success. But while people are quick to press the “like” button, many are anxious about posting actual comments. This type of anxiety, called “Digital Fear,” keeps large numbers of profiles from getting the visibility and attention they deserve.
If you’re ready to kick Digital Fear to the curb and begin reaping the substantial benefits active engagement on LinkedIn has to offer, read on.
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