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Nicole Kidman Reacts To Her Viral AMC Advertisement’s Popularity


Nicole Kidman finally responds to the fan fervor around her viral AMC ad that includes lines like “heartbreak feels good in a place like this.”

Nicole Kidman shares her response to the viral AMC Theatres ad in which she participated. The Australian actress has been a mainstay of cinema for decades now. The four-time Oscar nominee (she won 1, for her role in 2002’s The Hours) first rose to prominence in the thriller Dead Calm before starring in films like Days of ThunderFar and AwayBatman Forever, and To Die For. More recently she has appeared in the buzzy Liane Moriarty series Big Little Lies and Nine Perfect Strangers, as well as the Aaron Sorkin showbiz biopic Being the Ricardos, which came out in late 2021.

However, anyone who has been to an AMC theater recently will probably have most recently seen in her in the ad “We Make Movies Better.” The ad plays immediately before every feature presentation, and in its original minute-long cut presents a compellingly strange vision of Kidman stepping into an AMC theater from a rainy, apocalyptically empty parking lot while wearing a sparkly pinstriped pantsuit and expertly delivering a dramatic monologue about the power of the movies. It has inspired much fan fervor across the internet, including a recut video showing Kidman watching a variety of horror films while delivering her monologue, which includes lines like the instantly iconic “somehow, heartbreak feels good in a place like this.”

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While discussing her role as Lucille Ball in Being the Ricardos with The Playlist, Nicole Kidman was asked about her take on the viral reaction to her AMC ad. First she explained how it came to be, when she was approached by AMC to make an ad spot and wrangled Beings the Ricardos cinematographer Jeff Cronenworth and Captain Phillips writer Billy Ray into helping her bring it to life. She was amused to learn the extent to which fan fervor has elevated the ad beyond its simple origins and assumes it’s because fans can really relate to the power of cinema, saying “This must not go away. We have to have cinema.” Read her full quote and check out the exchange from the interview below:


Kidman: Oh, the only reason I know is because Adam Aron, the head of AMC, sends me these tidbits saying, “Oh, thank you.” Because Jeff Cronenweth shot it, he and his brother, and he shot [“Being the Ricardos”]. And the reason he shot it was because I was doing Lucy, and then I said, “Listen, I’ve been asked to support AMC, would you be willing?” And he was like, “Yeah.” And then Billy Ray, a friend of mine, I was like, “Billy, will you be able to do something, write something for us? Should we do this to support AMC?” And Billy’s like, “Hell yes.” So that was how that all came about, basically. And then I was like, “Gosh, I mean…” But I’ve never seen it in the theater or anything. I showed up to show a screening of Lucy, of “Being the Ricardos,” and Adam was there, but Adam’s kind of a rock star. He’s very popular.

Q: Well, I don’t know if you know this, but people love the line, “Somehow heartbreak feels good in a place like this,” so much that they have printed it on T-shirts.

Are you kidding?

Oh no. It’s realAsk [your publicist]. She can send you stuff. It’s a thing.

Publicist: People have printed it out and handed it out in a theater so they could read it with you before a movie.

What? No… But it’s a great line, right? It’s so true. How true is it too? I mean, talk about not feeling alone, sitting in a cinema with a broken heart, and then watching something that breaks your heart again, and you go, “I’m not alone.” Please. This must not go away. We have to have cinema.

Kidman also turned it around and said she hopes that her upcoming thriller The Northman comes out in theaters properly. That film comes from director Robert Eggers, who previously made The Witch and The Lighthouse. Kidman will be co-starring with Alexander Skarsgård, Anya Taylor-Joy, Björk, Ralph Ineson, Ethan Hawke, and Willem Dafoe.

While Nicole Kidman might assume that people are taking her ad more seriously than they are, her love of cinema is clearly apparent. It’s certainly a surprise to learn what a creative hand she had in the video. However, it absolutely makes sense considering how deeply connected it feels to her style of performance.


Next: Being The Ricardos: Why Lucy Forgives Desi & Ending Explained

Source: The Playlist

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