New iPhone 13 Exclusive Exposes Stunning Apple Price Decisions


iPhone 13 leaks have already revealed some of Apple’s biggest new upgrades (and disappointments). But now, arguably, the most surprising iPhone 13 upgrade decision has just been revealed. 

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In an exclusive new report, industry analyst TrendForce has revealed that — despite major display, battery and camera improvements — Apple has decided against increasing iPhone 13 prices this year. That said, market conditions mean you may still be asked to pay way over the asking price. 

Breaking this down, TrendForce’s report means we should see the following iPhone 13 price points:

  • iPhone 13 Mini – $699 (64GB), $749 (128GB), $849 (256GB)
  • iPhone 13 – $799 (64GB), $849 (128GB), $949 (256GB)
  • iPhone 13 Pro – $999 (128GB), $1099 (256GB), $1299 (512GB)
  • iPhone 13 Pro Max – $1099 (128GB), $1199 (256GB), $1399 (512GB)

While rumors of a 1TB iPhone 13 Pro continue, perhaps the biggest benefit of this pricing structure are the knock-on effects. Notably, Apple should retain the iPhone 12 at a reduced price of $599 (64GB), $649 (128GB) and $749 (256GB), while the iPhone 11 would fall to current iPhone XR prices: $499 (64GB) and $549 (128GB). The iPhone 11 brought serious camera improvements over the iPhone XR and (near enough) matches the iPhone 12 range so this would be a bargain buy. 

TrendForce has a strong track record which means we should take these price claims seriously. That said, Apple’s decision is still a surprise — not for the hardware upgrades being made but due to the production problems Apple recently admitted. Limited supply has given manufacturers a lot of leverage which could easily have resulted in component price hikes being passed onto the consumer, but Apple has made major supply changes and stood firm. 

Then again, actually buying an iPhone 13 for these prices is likely to prove a challenge. While Apple is playing fair, the Global Chip Shortage has already seen professional scalpers horde stock of next-gen consoles in order to extract exorbitant prices from hardcore fans. Notably, prices for PlayStation 5 consoles have risen to from its $499 retail price to almost $2,000.

Needless to say, despite the iPhone 13 range featuring supersized rear cameras, new shooting modes, next-gen WiFi, significantly bigger batteries, ProMotion displays and a smaller notch, paying 3-4x the retail price to scalpers is never worth it and only encourages the practice. So, if TrendForce is right and Apple has decided to match iPhone 12 price for its iPhone 13 models, the best decision is to wait. 

Or wait a bit longer and save your money for Apple’s next truly revolutionary iPhone. 

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