Mumbai: BMC hikes budget for social media image management | Mumbai News

MUMBAI: After failing to get an agency for its reputation management using social media earlier this year, BMC is once again trying to get a new agency to run its social media accounts and manage its reputation. This time BMC has hiked its budget to around Rs 2.1 crore per year compared to the Rs 1.3 crore that it was offering last year.


BMC has floated new tenders to appoint a new agency for its ‘reputation management’ using social media platforms. BMC has said it will scrap its existing social media management contract and appoint a new agency through the new tenders. BMC wants the agency to handle not just its over 30 Twitter handles, Facebook and Instagram accounts but also its Whatsapp chat bot and telegram channels.
Despite dwindling revenues, the civic body awarded a contract worth Rs 5.9 crore to S2 Infotech to manage its 34 Twitter handles from July 2019 to July 2022. The contract was awarded without inviting tenders. MLAs and corporators from across parties had slammed BMC for spending around Rs 2 crore on Twitter and alleged that there was no technical analysis to gauge the reach and impact of @mybmc, and the 34 other BMC’s official twitter handles, many of which are not verified.
Samajwadi Party MLA Rais Shaikh said he had complained to CM Ekanth Shinde, demanding a forensic audit of devices used by those handling BMC’s social media. “There was a big conflict of interest. Those handling BMC’s accounts were also handling accounts of a political party from the same device. This was a violation of contract terms and I have demanded a forensic audit. An FIR must be filed against the previous handlers,” Shaikh said.
Former BJP corporator Vinod Mishra who had also complained to BMC chief Iqbal Chahal about the previous agency said BMC must have only one Twitter handle and not dozens of them.

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