Moneyball Sportswear signs MSU’s Elijah Collins, Keon Coleman to social media partnerships

Two more Michigan State athletes have joined Moneyball Sportswear’s roster of social media endorsers.

MSU running back Elijah Collins and wide receiver Keon Coleman are the two latest Spartans to announce partnerships with the Lansing-based athletic apparel company. Moneyball previously announced deals with MSU basketball players Pierre Brooks II and Nia Clouden, as well as college football players such as Andrel Anthony, an East Lansing High School graduate now playing at Michigan, and Devell Washington, a Saginaw native and West Virginia wide receiver.

The Moneyball deals have been possible since July 1, when the NCAA began allowing athletes to make money via their name, image and likeness.

Most of the NIL activity at MSU has been similar social media-driven partnerships where athletes promote a brand or product to their followings. Coleman and other players promoted a podcast earlier this month, while dozens of MSU football players partnered with Yoke, an app that connects fans with celebrities to play video games together. MSU quarterback Anthony Russo signed a deal with a moving company, while wide receiver Jayden Reed started selling merchandise.

It’s a whole new world in college sports, and Moneyball — also known for holding a pro-am basketball league in the Lansing area every summer — is just one of many companies getting involved.

After a breakout 2019 season in which he rushed for 988 yards and five touchdowns, Collins’ 2020 season was thrown off track by a preseason bout with COVID-19. He came into training camp underweight and struggled to work himself back in a position to contribute on Saturdays and only carried 41 times for 90 yards last fall.

Coleman was a three-star prospect coming out of Opelousas (La.) Catholic and is expected to play basketball for Tom Izzo on the side. A former Kansas commit, Coleman was the lone freshman to sign with MSU in February during the late signing period.

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