LinkedIn holds a third of all US B2B digital display ad revenue

The forecast: LinkedIn had a very strong 2020, during which its total ad revenues grew 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home. In the coming years, the professional networking site will continue to see US display ad spending increase from $1.29 billion in 2020, holding onto a little over a third of US B2B digital display ad revenue.

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