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Ivy Asia apologises for ‘culturally insensitive’ social media advert


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restaurant has apologised after it posted a “culturally insensitive” social media advertising campaign.

The Ivy Asia in Chelsea, west London, posted a short video which showed women dressed as geishas being pulled in a rickshaw to the restaurant.

The women struggle to get into a rickshaw which is being pulled by a elderly Asian man.

When it is toppled over, they are saved by a figure labelled “the hero”. He then uses his superhuman strength to get them into the restaurant.

The women then struggle to get through the doors with their bags of shopping – eventually falling through the doors where they are stared at by customers.

One social media user compared it to a scene from Little Britain – the sketch show by Matt Lucas and David Walliams who have since apologised for some of the material in the series.

The video was later deleted after scores of social media users complained.

Jay Rayner, the food critic, was among those to criticised the advert, saying it was guilty of “premeditated racist stereotyping.”

The Ivy chain, best known for its original restaurant in Soho, said it was conducting an internal review.

In a statement posted on Instagram, the Ivy Asia said: “We would like to sincerely apologise for the offence caused by our marketing video. It was wrong. It was done naively and it was totally inappropriate and culturally insensitive.

“We had a complete ignorance of understanding.”



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