Social media remains the mainstay for influence, fashion trends, business traffic, and just about any endeavor that requires the attention of a large audience. From the likes of infamous supermodels such as Kylie Jenner, social media is arguably the most effective way to spread influence in the modern day. Oftentimes, social media leaves onlookers feeling as though the world is superficial, and lacks depth. On social media, there are many different types of creators, niches, and platforms that impact and makeup the creator economy ecosystem. From minorly famous Tumblr blogs to hugely successful celebrities on Twitter, every chess-piece plays a part in the social media game in one way or another.
While everyone would love to make a living off of posting online, the reality is only a few are able to attract a large enough following to be able to do so; and arguably, there are only a handful of content creators and influencers who truly stand for something, and have a message to share. Amongst these modern day thinkers and influencers includes the renowned Kazumi.
Kazumi is a 25 year old model, content creator, influencer, and business owner. Although the Instagram photos, TikTok snippets, and Twitter content is appealing in itself, Kazumi makes it apparent that there is more to her than what meets the eye. Her depth and ideology are shaking the internet.
Kazumi mentions, “It’s so important to love and appreciate yourself, no matter what you do, or who is judging you. Society will paint you as a villain, if you let it. Especially women who are strong, independent, and free-spirited in their way of life.” Kazumi goes on to add that “It’s always been community over competition for me. As a completely independent creator, a lot of my support has come from building strong relationships amongst my peers. We’re not fighting for the same consumers, we’re merely sharing them. When I first started, I had no social media or influence, and grew to 0.01 making friends that would share tips and trade strategies with each other. I learned that it was possible to succeed without settling for less, or compromising certain values that were important to me. It taught me the strength of community and having each other’s backs and pooling resources. I’ve since thrown content parties, mixers, and advice pages to help other creators. It fulfills me to help everyone out and build connections. ”
Alongside her will to empower those around her and foster community, she also has quite an impressive business model. At her current age, Kazumi reports that she has a net worth over $4 million USD. Moreover, Kazumi tells us that “this year, I’ve been on the cover of Playboy and had a feature spread on Maxim. I won a cooking competition and was nominated for Rising Female Premium Social Media Star at XBIZ.”
With these successes begs the question, how was this accomplished? Well, Kazumi tells us, “I want to show people it’s possible to make a name and a living for yourself without needing to push yourself outside of your comfort zone, or give any more money to the middleman. We have the power to control our image and the narrative we put into the world. I have no management, no agency, and have never been on a pro set. I make a living doing exactly what I want to do. I do not have to bend to the demands of what an agency or a brand needs from me. I own my content, and although being completely independent has the drawbacks like feeling every single failure financially and emotionally, I am proud of myself for making the conscious decision to remain independent. I want people to know it’s possible.”
Kazumi goes on to share that she “has been content creating since around the time the COVID-19 pandemic began.” During this time, Kazumi truly discovered the power of social media, and the influence that it brings, as well as the traffic it could generate for businesses. She began to strategize her business model, and use social media as her means of generating leads. As of now, Kazumi has nearly half a million followers on her Instagram, as well as hundreds of thousands more across her TikTok and Twitter pages.
Kazumi went on to add that “I want to become a beacon to my community. I want to become a household name. Not for dominating an industry, or making a lot of money, but for what I represent.” On top of this, Kazumi herself has a handful of ambitions that she wishes to cross off her bucket list. “There’s a lot of miscellaneous dreams I have… I want to walk a runway, make an album, write a book, have a TedTalk. But ultimately, I want to show people that people like me are multifaceted and just as nuanced as anybody else. For me, this was the beginning of so many other opportunities to fulfill any other dreams I could wish for.”
The truth of the matter is that social media helps creators like Kazumi leave their mark. Kazumi is actually notorious for her witty content creation, especially in the form of memes. A meme is a concept that is particularly difficult to describe, because it lacks a formal definition. Most commonly, a meme refers to a particular image that contains words and is associated with a person, place, or thing. In the case of Kazumi, the memes her fans create would be Kazumi-based memes. Kazumi has used social media to encourage the creation of memes, which remain a popular form of communication and humor throughout the internet. Memes are unique because they showcase wit, humor and foster a sense of community all at the same time. Popular social media stars have even referred to memes as one of the most effective forms of propaganda.
Kazumi’s interest in fostering community goes beyond memes, though. For Kazumi, this is about leaving a mark and making a statement. Kazumi stands for something, and she wants that to be known. Social media is an effective way for her to display who she is, what she stands for, and why it matters. At the end of the day, Kazumi says that “it’s not about the money,” which highlights her altruistic nature. Kazumi plans to continue using her various social media platforms in order to leave her mark on this world, especially in her very Kazumi-like, meme-friendly way.