Sandwiched between staff promotion and visitation tips, Yellowstone National Park’s Instagram page has a screenshot from a video taken by park visitor Darcie Addington.
In the image, which has been liked more than 50,000 times and likely seen by a good fraction of the park’s 1.2 million followers, an unidentified woman is seen fleeing from a grizzly bear that charged her May 10 at the Roaring Mountain parking lot. Luckily, many of the comments read, the bear was only bluffing.
“She’s lucky to be alive,” wrote photographer Mark D’Almeida.
The post, park spokesperson Linda Veress said, was made to promote a public safety message: Don’t get close to bears.
Safe distance is 100 yards, but many recommend an even larger radius, as bear behavior can be unpredictable. Safest viewing is from inside vehicles.
The image of the evading woman is also accompanied by a caption asking members of the public to reach out via phone, email, or an online tip line if they know her.
The unidentified woman is far from the only wanted face in national park feeds. Parks across the country pepper their social media accounts with call-outs ranging from negligent hikers to sexual assault offenders under investigation by the National Park Service Investigative Services Branch, which operates similarly to the FBI.