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LSU’s social media presence has always been among the best in the country. From videos, to graphics, to the sheer amount of tweets sent out from coaches, the LSU brand carries significant weight on social media platforms – particularly Twitter.
On Twitter, the coaching staff has followed the lead of head coach Brian Kelly who quickly established the #BKTakeover within weeks of starting the job. With every commitment, Kelly fires off a #BKTakeover tweet, not something uncommon from the head coach. However, prospects have followed his lead and are using it to signify the start of a new era at LSU.
#BKTakeover pic.twitter.com/BxSf9LuHBd
— Brian Kelly (@CoachBrianKelly) July 1, 2022
Woke up this morning a LSU Tiger ?? #GeauxTigers #BKtakeover #NFLSU #WRU
— Jalen Brown (@Smooth5ive_) July 9, 2022
While the early months for the 2023 class were slow, Kelly’s staff has quickly picked up the pace with eight commits in the first nine days of July, sending out tweets of all kinds. GIFs dominate the timeline of every coach, expressing their excitement either before or right after the commitment.
The coaches even have fun exchanges with one another as the class continues to grow.
I’m sick I road past @coachjcain house and he in his front yard like this. #BKTakeover #SetItOff23 #GEAUXTIGERS?? #StillNotDone #WhoWantsNext?? pic.twitter.com/FmHN0G4Wwa
— Corey Phillips (@theyoungcoach) July 4, 2022
LSU is now No. 8 in the country for the 2023 class.
Another key hashtag is #SetItOff23, once again, marking the fact this is the first full class for Kelly’s staff.
Most recently, LSU released a full-fledged recruiting video for all of its coaches to put out. The 104 second video includes some of the all-time great Tigers including Ja’Marr Chase, Leonard Fournette, Odell Beckham, among others, all committing to LSU out of high school. It’s a poignant reminder of the success LSU has, but also how the creative and social media teams can play significant roles in helping LSU push their brand to a crop of kids that have had social media for their entire lives.
#BKTakeover #SetItOff23 ???? pic.twitter.com/Yy0pTiuh0p
— Sherman Wilson (@iRecruitDaBoot) July 9, 2022
Other schools do a good job of giving their coaches ammunition to fight in this social media landscape, but few can compete with LSU. From hashtags, to fan interaction, to video and graphic designs, the Tigers’ work on Twitter and other platforms is clearly an advantage over other schools
Of course, these coaches were, and are, great recruiters without social media, but with the NIL era upon us, and social media being the easiest way to track a players potential value, LSU understands that selling a player to a school goes much further than only what happens on his visits. The player needs something to retweet on Twitter, something to post on their Instagram story, or maybe they even want to make their commitment on IG Live like Jalen Brown.
It’s an ever changing road map for coaches as they try to recruit under different circumstances seemingly every year, but LSU is, and will continue to be, one of the mainstays in college athletics, not only because of their success, but because of the fact that every play, highlight, and win, are on timelines across the world.
