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House of Gucci Vaults into the Metaverse

House of Gucci Vaults into the Metaverse


Gucci  (PPRUF)  is opening up the vault.

The iconic Italian luxury brand recently announced the launch on discord, a digital distribution platform, of Vault, “as a place to foster open conversations with the community about what’s next in the metaverse.”

The Gucci Vault Discord is described as the “official server for the House’s new experimental creative space envisioned by Creative Director Alessandro Michele where the past, present and future co-exist, exploring new digital realms alongside a curation of vintage Gucci pieces and noteworthy designers.”

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