New Delhi: The generation known as millennials, which includes people born between 1981 and 1996, are driven by their overt use of social media. They are unrepentant, instinct-driven, inquisitive, and technologically literate. Their use of social media shapes their preferences and influences their shopping choices. This makes having a significant social media presence mandatory for companies targeting millennials.
An easy and affordable way to reach more people is to have a strong social media presence. Although intimidating at first, consistency is the key. Let’s get started with some pro-social media tips to increase your exposure to millennials.
Why social media and who is your target audience?
The first consideration for a company intending to establish a social media presence is what the end aim is. How do you start building your brand on social media and where do you start? A smart place to start is by giving yourself attainable goals and targets and having a clear strategy for the type of material you want to offer. You have a platform to expand effectively and increase your reach when you produce content that connects with your business and target audience.
A brand might be active on LinkedIn, Facebook, Twitter, and Instagram. The brand must remain consistent across handles when there are multiple brand presences. Use the same images, headshots, and logos across all of your social media profiles. Avert employing inconsistent logos, hazy photos, and photos that aren’t the right size.
If you don’t want to spend the money on a professional photographer, tap into your inner photographer and use editing software to nail the fundamentals. Poorly designed social networking pages are more detrimental than beneficial.
Avoid hard selling and traditional advertising
The main reason millennials are active on streaming services and social media platforms instead of traditional television is because they can access high-quality material without annoying advertisements. The millennial social media user connects more with firms that have a compelling narrative than one that is aggressively pitching its goods. Create content that piques user interest and motivates them to switch to your brand because they identify with it.
Create meaningful partnerships for a cause
A brand that adds value by aiding a charitable cause is always supported by millennials. They will probably switch to a more expensive brand if it means supporting a well-known cause. Promoting your social media profile by forming beneficial alliances and tying your corporate objectives to a social movement you firmly believe in is always a wise move. Success is a product of unadulterated, unfiltered feelings.
Optimise your social media profile and interact
The appearance of properly manicured social media accounts may make it appear simple, but the reality is that social media growth requires consistency, work, high levels of monitoring, and effective execution. An effective profile drives traffic to your page and fosters interesting interactions. A few key strategies for optimising your profile include sticking with a single brand name, updating your social media bio with pertinent information about your company, utilising pertinent hash tags, and including a direct link to your website. To encourage your target audience to start making a purchase, your profile should produce interesting, targeted interactions. A great social media profile is like a business representative that interacts with its audiences. Be available and interactive to positive and negative responses.
Collaborate, Hash tag and curate
If you are a travel business, there is probably no platform better than Instagram to take your business a notch higher. Why is Instagram flooded with travel related pages and experiences, the answer are quite simple that 97 % of millennial travellers share their travel updates on Instagram. By signing up on Instagram, you get spontaneous access to market your business to a pool of travel hungry millennials.
Using Instagram to create travel blogs of your dazzling property is the best way to connect with potential travellers. Using relevant hash tags, setting location tags and working with influencers can set the bar high for your travel business.
Be creative by using Instagram for virtual tours of your property, behind the scenes footage, testimonials and collaborations. Collaborating with local businesses can boost your social media visibility and increase revenue. The idea is to explore, learn and implement.