LOUISVILLE, Ky. — Axel Halvarson has joined the Bellarmine University athletics department as an assistant director of athletics communication specializing in social and digital media, Director of Athletics Scott Wiegandt announced Friday.
Halvarson’s primary duties will include overseeing social media accounts for Bellarmine athletic teams, producing digital signage at home events and creating and editing additional video content for numerous Knights events and platforms.
Halvarson was a fixture in the athletic communications department long before joining the staff in his current post. Concluding with the 2021-22 academic year, he spent six years working on the team in a variety of roles while being a student at Bellarmine.
In his four years as an undergraduate student and two as a graduate assistant, Halvarson’s tasks progressed from working cameras, playing music and scoreboard operation to producing every live home event on the GLVCSN and covering all aspects of athletic events on social media. In 2020, his senior year as an undergraduate student, he produced every broadcast for the GLVC Tournament for both the women’s and men’s competitions.
In the 2021-22 academic year, after Halvarson’s role had evolved into the department’s primary leader of social media content, the entire Bellarmine Athletics footprint on Instagram grew by 26 percent. According to Hoops Power Analytics, the Knights men’s basketball Instagram account was the third-fastest growing account in all of men’s college basketball for March 2022.
Halvarson created an ASUN Championship graphic highlighting the 2022 men’s basketball title that exceeded 1.7 million impressions across multiple social media platforms.
“Axel proved to be an invaluable member of our athletics communication team as a student worker at Bellarmine, and I couldn’t be more excited to have the opportunity to bring him back,” Wiegandt said. “As we all know, social media has become the primary form of program coverage and media coverage in college athletics, as well as an essential element of connecting with our student-athletes, fans and beyond. With Axel guiding the ship, our social media following has grown exponentially. In this ever-evolving realm of communication, I know our department will continue to build and thrive under Axel’s leadership in this area.”
Halvarson double majored in communication and sports administration at Bellarmine. He earned his master’s degree in communication. A Louisville native, he attended high school at Trinity.
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