Hair Care Market Size in Brazil to Increase by USD 895.73 million by 2026, Driven by Influence through Social Media & Blogging

NEW YORK, July 18, 2022 /PRNewswire/ — The “Hair Care Market in Brazil  – Market Dynamics, Competitive Analysis, Impact of COVID-19, Segmentation, Five Force Analysis” report has been added to Technavio’s offering. The hair care market in brazil value is anticipated to grow by USD 895.73 million from 2021 to 2026, progressing at a CAGR of 4.19% as per the latest market report by Technavio.

Hair Care Market In Brazil – Market Dynamics

Major Driver:

• The influence of social media and blogging is one of the key drivers supporting the hair care market growth in Brazil.

• Investments in promotion through social media help brands become more efficient with their spending. Increased penetration of smartphones and the Internet across the world has influenced the popularity of web blogs, primarily among the millennial population.

• Consumers are now more engaged in social networking and blogs to learn about personal and beauty care products. Thus, social media and blogging have increased product visibility in the global market, which is positively influencing sales volume and revenue.

• Hence, social media and blogging strategies are expected to be significant factors driving the growth of the hair care market during the forecast period.

Major Challenges:

• The availability of counterfeit personal care products is hindering the hair care market growth in Brazil. 

• Counterfeits are often contaminated with petrochemicals, bacteria, and other harmful chemicals. Hence, their use can cause many health problems.

• Low production cost is an advantage that the manufacturers of counterfeit hair care products enjoy. This helps keep the prices of these products low and increases their sales. This is a major factor that adversely affects genuine vendors’ sales and pricing strategy of personal care products.

• Thus, the low prices of counterfeit personal care products will pose a major price challenge for key market vendors during the forecast period.

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Hair Care Market In Brazil – Company Profiles

• The haircare market in Brazil is fragmented and the vendors are deploying growth strategies such as price and quality of the end-product to compete in the market.

• The hair care market in brazil report provides complete insights on key vendors including Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC.

• For Instance, Henkel AG and Co. KGaA – The company offers a wide range of hair care products under brands such as Schwarzkopf Professional and BC Bonacure.

• For in-depth insights into all vendor profiles with complete offerings – Request a sample!

Hair Care Market In Brazil  – Competitive Analysis

The report includes the competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Hair Care Market In Brazil – Market Segmentation

• By Product, the market is classified into shampoo, conditioner, hair color, and others

• By Distribution Channel, the market is classified into offline and online

Hair Care Market In Brazil – Revenue Generating Segment

• The haircare market share growth in Brazil by the shampoo segment will be significant during the forecast period.

• Shampoos clean and protect hair from dirt and polluting agents, remove dandruff, adding softness and shine to the hair. They also assist in protecting hair color.

• Shampoos aid in the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. Therefore, growing disposable income, a rise in the middle-class population, growing urbanization, advertisements, and promotions are major factors influencing the market growth.

To know about the accurate prediction of the contribution of all the segments  – Grab a sample!

Related Reports:

• The haircare market share in Africa is expected to increase to USD 994.06 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6.35%.

• The hair color market share is expected to reach an estimated USD 18.09 billion by 2026 at an accelerating CAGR of 8.21%.

Table of Content

1. Executive Summary                         

1.1 Market Overview

Exhibit 01:  Key Finding 1

               Exhibit 02:  Key Finding 2

Exhibit 03:  Key Finding 5

Exhibit 04:  Key Finding 6

Exhibit 05:  Key Finding 7

2. Market Landscape                            

2.1 Market ecosystem

2.1.1 Parent Market

Exhibit 06:  Parent market

Exhibit 07:  Market characteristics

2.2 Value chain analysis

Exhibit 08: Value chain analysis: Fertilizers and agricultural chemicals

2.2.1 Inputs

2.2.2 Inbound logistics

2.2.3 Operations

2.2.4 Outbound logistics

2.2.5 Marketing and sales

2.2.6 Support activities

2.2.7 Innovation

3. Market Sizing                      

3.1 Market definition

Exhibit 09:  Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 10:  Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021 – 2026

Exhibit 11:  Brazil – Market size and forecast 2021 – 2026 ($ million)

Exhibit 12:  Brazil market: Year-over-year growth 2021 – 2026 (%)

4. Five Forces Analysis                         

4.1 Five Forces Summary

Exhibit 13:  Five forces analysis 2021 & 2026

4.2 Bargaining power of buyers

Exhibit 14:  Bargaining power of buyers

4.3 Bargaining power of suppliers

Exhibit 15: Bargaining power of suppliers

4.4 Threat of new entrants

Exhibit 16: Threat of new entrants

4.5 Threat of substitutes

Exhibit 17: Threat of substitutes

4.6 Threat of rivalry

Exhibit 18: Threat of rivalry

4.7 Market condition

Exhibit 19:  Market condition – Five forces 2021

5.Market Segmentation by Product               

5.1 Market segments

Exhibit 20:  Product – Market share 2021-2026 (%)

5.2 Comparison by Product

Exhibit 21:  Comparison by Product

5.3 Shampoo – Market size and forecast 2021-2026

Exhibit 22:  Shampoo – Market size and forecast 2021-2026 ($ million)

Exhibit 23:  Shampoo – Year-over-year growth 2021-2026 (%)

5.4 Conditioner – Market size and forecast 2021-2026

Exhibit 24:  Conditioner – Market size and forecast 2021-2026 ($ million)

Exhibit 25:  Conditioner – Year-over-year growth 2021-2026 (%)

5.5 Hair color – Market size and forecast 2021-2026

Exhibit 26:  Hair color – Market size and forecast 2021-2026 ($ million)

Exhibit 27:  Hair color – Year-over-year growth 2021-2026 (%)

5.6 Others – Market size and forecast 2021-2026

Exhibit 28:  Others – Market size and forecast 2021-2026 ($ million)

Exhibit 29:  Others – Year-over-year growth 2021-2026 (%)

5.7 Market opportunity by Product

Exhibit 30:  Market opportunity by Product

6 Market Segmentation by Distribution Channel                     

6.1 Market segments

Exhibit 31:  Distribution channel – Market share 2021-2026 (%)

6.2 Comparison by Distribution channel

Exhibit 32:  Comparison by Distribution channel

6.3 Offline – Market size and forecast 2021-2026

Exhibit 33:  Offline – Market size and forecast 2021-2026 ($ million)

Exhibit 34:  Offline – Year-over-year growth 2021-2026 (%)

6.4 Online – Market size and forecast 2021-2026

Exhibit 35:  Online – Market size and forecast 2021-2026 ($ million)

Exhibit 36:  Online – Year-over-year growth 2021-2026 (%)

6.5 Market opportunity by Distribution channel

Exhibit 37:  Market opportunity by Distribution channel

7. Customer landscape                        

7.1 Overview

Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

Exhibit 38: ?Customer landscape?

8. Drivers, Challenges, and Trends                  

8.1 Market drivers

8.1.1 Influence through social media and blogging

8.1.2 Introduction of products with an added value proposition

8.1.3 Rise in demand for hair care products for men

8.2 Market challenges

8.2.1 Availability of counterfeit personal care products

8.2.2 Growing preference for DIY hair care products at home

8.2.3 Adverse health effects of chemicals used in hair care products

Exhibit 39:  Impact of drivers and challenges

8.3 Market trends

8.3.1 Increased application of keratin in the hair care market

8.3.2 Surge in sales through the online distribution channel

8.3.3 Rising demand for natural and organic hair care products

9. Vendor Landscape                            

9.1 Overview

Exhibit 40:  Vendor landscape

9.2 Vendor Disruption

Exhibit 41: ?Landscape disruption?

Exhibit 42: Industry risks

9.3 Competitive Scenario

10. Vendor Analysis               

10.1 Vendors covered

Exhibit 43: Vendors covered

10.2 Market positioning of vendors

Exhibit 44: ?Market positioning of vendors?

10.3 Colgate-Palmolive Co.

Exhibit 45:  Colgate-Palmolive Co. – Overview

Exhibit 46:  Colgate-Palmolive Co. – Business segments

Exhibit 47:  Colgate-Palmolive Co. – Key offerings

Exhibit 48:  Colgate-Palmolive Co. – Segment focus

10.4 Genomma Lab Internacional SAB de CV

Exhibit 49:  Genomma Lab Internacional SAB de CV – Overview

Exhibit 50:  Genomma Lab Internacional SAB de CV – Business segments

Exhibit 51:  Genomma Lab Internacional SAB de CV – Key news

Exhibit 52:  Genomma Lab Internacional SAB de CV – Key offerings

Exhibit 53:  Genomma Lab Internacional SAB de CV – Segment focus

10.5 Grupo Boticario

Exhibit 54:  Grupo Boticario – Overview

Exhibit 55:  Grupo Boticario – Product and service

Exhibit 56:  Grupo Boticario – Key offerings

10.6 Henkel AG and Co. KGaA

Exhibit 57:  Henkel AG and Co. KGaA – Overview

Exhibit 58:  Henkel AG and Co. KGaA – Business segments

Exhibit 59:  Henkal AG and Co. KGaA – Key news

Exhibit 60:  Henkel AG and Co. KGaA – Key offerings

Exhibit 61:  Henkel AG and Co. KGaA – Segment focus

10.7 Johnson and Johnson Inc.

Exhibit 62:  Johnson and Johnson Inc. – Overview

Exhibit 63:  Johnson and Johnson Inc. – Business segments

Exhibit 64:  Johnson and Johnson Inc. – Key news

Exhibit 65:  Johnson and Johnson Inc. – Key offerings

Exhibit 66:  Johnson and Johnson Inc. – Segment focus

10.8 LOreal SA

Exhibit 67:  LOreal SA – Overview

Exhibit 68:  LOreal SA – Business segments

Exhibit 69:  LOreal SA – Key offerings

Exhibit 70:  LOreal SA – Segment focus

10.9 Moroccanoil

Exhibit 71:  Moroccanoil – Overview

Exhibit 72:  Moroccanoil – Product and service

Exhibit 73:  Moroccanoil – Key offerings

10.10 The Procter and Gamble Co.

Exhibit 74:  The Procter and Gamble Co. – Overview

Exhibit 75:  The Procter and Gamble Co. – Business segments

Exhibit 76:  The Procter and Gamble Co. – Key offerings

Exhibit 77:  The Procter and Gamble Co. – Segment focus

10.11 Unilever Group

Exhibit 78:  Unilever Group – Overview

Exhibit 79:  Unilever Group – Business segments

Exhibit 80:  Unilever Group – Key news

Exhibit 81:  Unilever Group – Key offerings

Exhibit 82:  Unilever Group – Segment focus

10.12 Wella Operations US LLC

Exhibit 83:  Wella Operations US LLC – Overview

Exhibit 84:  Wella Operations US LLC – Product and service

Exhibit 85:  Wella Operations US LLC – Key news

Exhibit 86:  Wella Operations US LLC – Key offerings

11. Appendix                           

11.1 Scope of the report

               11.1.1Market definition

11.1.2 Objectives

11.1.3 Notes and caveats

11.2 Currency conversion rates for US$

Exhibit 87: Currency conversion rates for US$

11.3 Research Methodology

Exhibit 88: Research Methodology

Exhibit 89: Validation techniques employed for market sizing

Exhibit 90: Information sources

11.4 List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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