Google appears to be preparing to expand its Gemini AI offerings with new subscription tiers, potentially introducing a “Gemini Ultra” plan. Evidence from recent code discoveries in the Gemini web interface suggests that Google is developing additional subscription levels beyond the current “Gemini Advanced” tier, which is available through the Google One AI Premium plan at $19.99 per month.
Gemini ultra @testingcatalog @nicdunz @btibor91 omg pic.twitter.com/bAZd6yiFsx
— OG Gabi Bartok (@BartokGabi17) April 30, 2025
The existing Gemini Advanced subscription provides access to Google’s most capable AI models, such as Gemini 2.5 Pro, along with features like Deep Research, Veo 2 video generation, and integration with Google Workspace applications. However, newly uncovered code strings reference terms like “Gemini Pro” and “Gemini Ultra,” indicating that Google may be planning to introduce distinct tiers with varying capabilities and usage limits.
New Gemini Ultra confirmed! pic.twitter.com/G3VaqVI77G
— ʟᴇɢɪᴛ (@legit_api) April 30, 2025
For instance, certain code snippets suggest that users may encounter messages like “You’ve reached your video generation limit… Try again… or upgrade to Gemini Ultra,” implying that higher subscription levels could offer increased or unlimited access to specific features. This aligns with earlier findings from an Android app teardown, which hinted at upcoming plans named “Premium Plus AI” and “Premium AI Pro.”
While Google has not officially announced these new subscription tiers, the presence of such references in both mobile and web platforms suggests that the company is actively working on diversifying its AI service offerings. This strategy mirrors Google’s broader shift towards a subscription-based model, as evidenced by the growth of its Google One and YouTube Premium services, which have contributed significantly to the company’s revenue.
The introduction of new Gemini subscription levels would allow Google to cater to a wider range of users, from casual consumers to professionals requiring advanced AI capabilities. By offering tiered access, Google can provide more tailored services while potentially increasing its subscription revenue.
As of now, there is no official word on when these new plans might be launched or what specific features they will include. However, the recurring references to “Gemini Ultra” and related terms in Google’s codebase suggest that an announcement could be forthcoming, possibly at the next Google I/O event or through updates to the Google One subscription offerings.