Gen Z Wants to Ditch Corporate Jobs for Social Media Dreams

Aug. 25, 2022, 1:00 PM

America’s youngest workers want to become business owners — just not in the way their parents might envision.

The drive to turn social media posts into sustainable income is highest among the youngest generation of workers, according to new research by Adobe Inc. About 45% of Gen Z creators surveyed said they aspire to own a business and make money from content shared online, according to the company’s survey in May of more than 9,000 influencers and creators across nine countries.

Adobe defines creators as those who post social content with the aim of growing their online presence or to promote their creative work — anything …

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