FitBurn, the world’s first burn-to-earn application that allows you to earn money in the form of crypto tokens, is making strides to scale its ecosystem dedicated to incentivizing healthier living by rewarding people for their movement.
The startup has become the first crypto-native app to partner with Mr. Olympia, the most prestigious event on the world’s competitive physique scene. As part of a new deal, FitBurn will serve as the title sponsor of the Olympia Weekend Expo, which will take place on December 16-18 at the Venetian resort in Las Vegas, Nevada.
American Media, the company that owns the Olympia, will be supporting the FitBurn branding across its print, online and social media platforms that target over 35 million fitness enthusiasts.
The Olympia Weekend Expo has been the leader in the fitness and bodybuilding industry for decades. Additionally, its association with one of the world’s biggest media companies creates unrivaled reach for exhibitors.
As the champions of Olympia have become household names, the collaboration enables FitBurn and other sponsors to enjoy the short and long term impact of their relationship with the event.
“Fitburn is an innovator in the crypto space and we are incredibly excited to welcome them to the Olympia family as a presenting partner. This relationship will be powerful for everyone involved,” said Olympia President Dan Solomon.
‘FitBurn wasn’t conceived as a crypto project nor a game. First and foremost, we aim to make people healthier — and bring them together through social aspects and sports. Mr. Olympia is like a Super Bowl for the fitness industry; everyone who is addicted to sport or fitness wants to be a part of it. For us, this partnership is a big opportunity to move forward with our mission,’ noted Chris Oldfield, the project’s CSO.
Encouraging people to exercise is one of the most difficult challenges in the fitness industry. For this purpose, FitBurn has innovated the “burn to earn” concept as one of the most intriguing aspects of its business model.
With this feature, users need to get their FitBurn and join a gym membership for free. They need to set FitBurn in their smartwatches and start the app. And what’s more, for every calorie they burn, they earn Caloriecoin which can be used to trade, hold, upgrade their NFTs, purchase supplements or get a discount at any of their retail partners.
In just a few months, FitBurn has drummed up a lot of interest thanks to a unique concept that pays users to go to the gym and sweat it out.