As concerns around the potential of a foot-and-mouth disease outbreak in Australia grow, the agriculture industry is taking to social media to urge the public to be careful when returning from Indonesian holidays.
- Farmers and their representatives have begun social media campaigns to warn travellers of the risks of foot-and-mouth
- The NFF has launched its own campaign today, encouraging tourists to throw away shoes after holidaying in infected countries
- The CWA says the campaigns help to spread urgent messaging outside of the agriculture industry
Rural organisations and farmers have begun their own social media campaigns.
One Facebook page called Protect Our Livestock From FMD has attracted almost 3,000 followers in its first week.
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Catherine Marriott is the chief executive of Riverine Plains, a not-for-profit farming organisation based in the New South Wales Riverina.
She’s using her Twitter account to encourage people to think about the impact of foot-and-mouth and take precautions before they arrive home.
Ms Marriott has told followers that “this disease is horrific”.
She wants to increase awareness of the disease among those outside of agriculture and says the response has been “extraordinary”.
“It was quite random, I was literally walking my dog and thought, ‘I really want to say something to try and inspire the non-agricultural sector to take some ownership and understand so that we can all be proud to keep this awful disease out,” Ms Marriott said.
“The messages that I have had have been really lovely … That’s given me some heart because that’s why I actually put the message out – to get to the people not as familiar with the risks of that disease.”
NFF launches its own campaign
The National Farmers Federation (NFF) has added its voice to social media, launching its #throwyourthongs campaign.
The aim is to encourage travellers to throw away shoes they have been wearing overseas.
President Fiona Simson says it is important for the national agriculture organisation to join others online to engage people outside the farming sector.
CWA supports awareness raising
The Country Women’s Association of NSW welcomed the government’s increased messaging to travellers about the risks of foot-and-mouth. But chief executive Danica Leys believes campaigns from farmers have helped spread the messaging further.
“It’s really, really important and I think we have seen messages from government that have been a little bit slow and don’t have the cut-through that’s needed to get those urgent messages to people that are returning from Bali and other foot-and-mouth disease locations across the world,” she said.