Experts discuss social media, web presence for ophthalmic practices, part 5

Source/Disclosures

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Healio Interviews

Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.

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In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the importance of videos and interactive content on a practice’s website.

“Anything that can build interactivity on your site is going to benefit your ranking among your competitors,” Evans said. “One other thing to keep in mind is that it has a big effect on business. The higher-ranked sites get the lion’s share of the traffic.”