Experts discuss social media, web presence for ophthalmic practices, part 1

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Healio Interviews

Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.

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In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how to successfully position a practice’s social media presence.

“What’s happening is social media is becoming more and more advanced as platforms expand. First there was just Facebook, and now there’s Instagram and a number of other platforms,” Evans said. “What statistics show is that about 80% of social media users use the platforms to look for health care information.”