Carl’s Jr. has held nothing back in its provocative postings about its OnlyFans page, sharing a blurred-out Instagram photo warning users about “hot hand-breading content that some people may find too mouth-watering.” Fans’ reactions to the cheeky content have been mixed. “I don’t know who came up with the idea, but give them a raise,” said one Instagrammer, echoed by comments that the brand was “killing it” and that the marketing stint was “the best thing ever.”
Others were wary, telling Carl’s Jr. that “there is still time to delete” the posts and that its OnlyFans campaign is “not it.” But the brand has persisted, continuing to post links to its subscription page after announcing the chicken sandwich in May — and the content has only grown more salacious. The brand shared videos of a manicured hand suggestively stroking a chicken sandwich, stretching its sticky strands of honey in slow motion.
However you feel about the advertisements, Instagrammer @donjhughes may be right: “This needs a parental advisory explicit content [warning].” But considering the chain’s questionable history of featuring steamy, scantily-clad imagery in its ads, perhaps its OnlyFans venture is only natural.