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Digital Spring programme: Social Media and Heritage Management


Social media is a platform that locals and tourists have increasingly used to express their opinions about architectural buildings and urban spaces, in particular heritage sites. Many scholars have been using social media to conduct innovative research to engage people, interpret their opinions, and code values associated with heritage attributes. 

The workshop was created from a project called “Public Participation and Consensus 

in World Heritage management”, which aims to facilitate public inclusion in heritage management. The workshop presents an introduction to coding values and attributes of text documents based on two theoretical frameworks (Veldpaus, 2015; Pereira Roders, 2007). It will take you step by step through the stages of the innovative project which codes social media data using Artificial Intelligence (including Natural Language Processing techniques and BERT model). This could be exactly what you need if you are interested in heritage management and digital humanities.

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