Cincinnati quarterback Desmond Ridder inks NFT deal with Candy Digital

Desmond Ridder, the University of Cincinnati’s most well-known current student-athlete, is dipping much more than just his toes into the name, image and likeness pool.

The Bearcats’ senior quarterback, who is on the watch list for both the 2021 Davey O’Brien National Quarterback Award and the Maxwell Award, has signed an exclusive NFT (non-fungible token) deal with digital collectible company Candy Digital, the company announced Friday.

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