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Cazzie David on Why BeReal is Just Like Every Other Social-Media App


An authentic social-media experience is an oxymoron, but that hasn’t stopped BeReal, the hot new social-media platform, from making honest and unfiltered photo sharing its mission.

The app works like this: each day at a random time, you receive a push notification (one that looks a lot like an Amber Alert) letting you know it’s time for you to “BeReal.” You then have exactly two anxiety-filled minutes to upload a photo of yourself and whatever it is you’re doing in that moment.





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