Bundesliga latest to join Sorare’s NFT revolution

  • Sorare will launch first NFT video ‘Moments’ in partnership with Bundesliga International
  • Fantasy gaming platform will be an official partner of Bundesliga and Bundesliga 2 until at least 2022/23 season
  • Bundesliga is second major soccer league to team up with Sorare, joining Spain’s La Liga on the platform

Germany’s Bundesliga and Bundesliga 2 are set to become the latest soccer leagues to launch non-fungible tokens (NFTs) on the Sorare fantasy gaming platform.

The deal with Bundesliga International, the German Football League (DFL) subsidiary, will enable Sorare’s users to play and trade with NFTs from Germany’s top two soccer divisions, starting from this month.

Next year, Sorare will also publish NFT-based videos from the Bundesliga and Bundesliga 2, known as ‘Moments’, which can also be collected and traded in the game.

In addition, the deal designates Sorare as an official partner of the two leagues until at least the 2022/23 season.

Digital video collectibles have been popular on other NFT apps such as Dapper Labs’ NBA Top Shot, but the collaboration with the Bundesliga will mark the first time Sorare has launched moments on its platform.

“NFTs are a digital technology of the future that should not be underestimated – especially in the sport sector,” said Bundesliga International chief executive Robert Klein. “I am therefore convinced that this collaboration will give rise to further impulses. At the same time, Sorare will benefit from the appeal of one of the most popular sport brands.”

The Bundesliga is the second major soccer league to partner with Sorare after Spain’s La Liga became the first in early September.

Sorare, which also boasts over 200 partner clubs, including Liverpool, Bayern Munich and Paris Saint-Germain, was recently valued at US$4.3 billion following a US$680 million Series B funding round led by Japanese conglomerate SoftBank. Its investors also include a number of well-known soccer players such as Gerard Pique and Antoine Griezmann.

Founded in Paris in 2018, Sorare has made clear its ambitions to open its first US office and also to venture into other sports outside of soccer, while it is also planning to make new hires across key roles and launch marketing campaigns with partners, athletes and media companies.

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