artificial intelligence 
A big shift at South by Southwest this year is the buzz around artificial intelligence and the relative absence of crypto events after a bonanza last year.
Last year, crypto was hard to escape at the tech and arts festival: SXSW attendees sipped on mimosas at a brunch for women in Web3 or waited in long lines to see an interactive event focused on Doodles, a collection of pastel-colored NFTs. Flyers advertising crypto-related projects were plastered all around the Austin Convention Center.
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