OnlyFans, the subscription site primarily known for hosting adult content, is hoping to revamp their association with pornography, to become a space for celebrities and athletes to connect with their fanbases, according to Bloomberg.
When the pandemic first hit and unemployment rates skyrocketed across the globe, more people than ever moved into virtual sex work, and in turn OnlyFans boomed in popularity. The UK-based company grew by 553% in 2020 and amassed over 100 million users worldwide. Last year alone, it was reported that the number of OnlyFans creators increased by around 40 percent, while the number of paying users went from 7.5 million to 85 million.
The platform has also been name-dropped by some of the biggest stars in the industry, from Beyoncé to Cardi B, and hosts a number of musicians, artists and fitness professionals that have monetised their social media fanbases. Fashion commentator The Kimbino even uses it to host lectures on Black fashion history.
Cardi B even launched her own account last August. In an interview with i-D, she said that she moved onto OF because “people are stuck at home more, but also just because I wanted to be on an app where I can talk only and specifically to my fans.”
But she doesn’t take issue with those who use it for its better known function: “I don’t have a problem with it, you know what I’m saying? Like, if you’re making money and you’re supporting your family by any means… I do not care.”
Following its huge success during the pandemic, OnlyFans is now reportedly seeking a valuation of $1 billion. The platform has also caught the attention of investors and advertisers, some of whom may have been hesitant to do business with the company beforehand.
The startup is working alongside an adviser who can help widen its current pool of investors, which will also help them rebuild their image as a mainstream media platform. Its future promises to give viewers an insight into the private, unseen lives of celebrities. So, guess we’ll patiently wait for Rihanna to announce her OnlyFans arrival, offering us BTS of everything from R9 to Fenty.
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