“Stories about AI that are grounded in the realities of people living in the Middle East are the best way to explore local visions of the future using smart machines.”
“Stories about AI that are grounded in the realities of people living in the Middle East are the best way to explore local visions of the future using smart machines,” said Tomasz Hollanek, a media and technology researcher at the University of Cambridge and a student fellow at the Leverhulme Centre. Hollanek, who is also one of the report’s authors, believes it is important for these visions to reflect the aspirations and needs of the region’s people, rather than importing ideas from elsewhere, particularly from the English-speaking West.
Fear of Reinforcing Stereotypes
The report expresses concerns that some narratives about artificial intelligence in the region will reinforce gender stereotypes in the future. It cites an example from a popular Egyptian comedy skit from the 1980s, in which a female robot named “Ruby” appears as a domestic servant who responds to orders from the play’s main male character.
In contrast, “Ibn Sina,” the first Arabic-speaking robot, created in the U.A.E., is anthropomorphized as male and is not a servant. Named after a famous 11th-century philosopher, physician and poet, the robot symbolizes the region’s scientific heritage and reflects strength and wisdom, the main traits of masculinity in patriarchal societies.
Another local example is a robot named “Zaki”—which means “smart” in Arabic. Zaki is a chatbot used in an Internet banking platform in Egypt, and thus reflects men’s control of the financial sector, the report says.
Hollanek points out that narratives can have a direct impact on how technologies are conceived and developed. For example, the representation of certain groups on screen can have a realistic effect on who performs certain jobs: the more female AI researchers appear in films and TV series, the more likely young, ambitious women will pursue a career in AI research.
“We hope for a better reality and future for Arab women, away from stereotypes, which will naturally be reflected in their portrayal in technological narratives,” said Rizk.