VP Strategy & Innovation at Yaymaker, overseeing corporate virtual, hybrid & in-person corporate team building events & DEI speakers.
As more employees work remotely and the world becomes increasingly digital, the importance of social media for business leaders cannot be overstated. LinkedIn is the largest world professional network—presently with 900 million global members—which can be freely leveraged to connect professionals in order to make them more productive and successful.
Today, LinkedIn can function as an essential tool for CEOs and leaders seeking to elevate their culture, talent, brand and growth. In this piece, I will outline six strategies that have worked for me at my own organization to best leverage the capabilities offered.
1. One of the key benefits of utilizing LinkedIn is its ability to help build a strong organizational culture.
When a CEO or senior leader shares ideas, initiatives or company values on the platform, it can help send a clear message to employees that the organization that the leader is highly committed and prioritizes culture. This helps employees feel more aligned and engaged, which can lead to increased productivity and retention.
2. Attracting top talent is another key function leaders can optimize through this service.
By regularly posting on LinkedIn, leaders can increase their company’s exposure and reach other professionals. This can help attract top talent from inside and outside of their industry. With it being increasingly important for companies to be able to stay top-of-mind with professionals and industry leaders, the brand visibility enabled by utilizing the service to attract talent for open positions can be hugely beneficial.
3. LinkedIn serves as an effective platform for leaders seeking to promote their company’s brand and messaging.
While companies may invest in marketing to increase exposure, LinkedIn can amplify any message a company wants to promote. Leaders can use the social platform to share a company’s values, initiatives, products and services.
4. Leaders can use it to help generate new partnerships and clients.
By regularly posting on LinkedIn, leaders can keep their company top of mind with decision makers in their industry. Decision makers are often influenced by what they see, read and who they know. LinkedIn provides an excellent opportunity to showcase a company’s capabilities and establish relationships with potential clients and partners.
5. For best results, leaders should make it a priority and set specific goals for their activity on the platform.
While active LinkedIn users post weekly or even daily, posting at least once a month is a good starting point. Leaders should also aim to post about their company, employees or industry. By doing so, they can demonstrate their expertise and thought leadership while keeping their audience engaged.
6. Commenting meaningfully on other posts can be an effective means of building relationships and demonstrating thought leadership.
When a leader sees a post they appreciate, they should do more than simply “like” it. Adding extra context to continue the conversation demonstrates active engagement and thought leadership and can help build stronger relationships with the person who posted.
LinkedIn is an essential tool for CEOs and leaders at organizations of all sizes.
I hope this piece outlines some valuable strategies for leaders looking to elevate their organizational culture, attract top talent, promote their brand, as well as generate new partnerships and clients. By setting goals, posting consistently and engaging with others on this platform, leaders can establish themselves as thought leaders in their industry and build meaningful relationships with potential clients, partners and investors.
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