Grooming brand The Beauty Co has launched an anti-cyberbullying campaign for women called #TheItGirl. The initiative is in association with PR and influencer marketing firm Glad U Came.
The campaign aims to appeal to a number of macro-influencers on Instagram from genres like lifestyle, travel, health, beauty, and fashion.
Also Read | Troll Naka: Advertising bodies AAAI and ASCI back Tanishq
Glad U Came along with The Beauty Co. aims to create an online space for young people to share experiences and find solutions to the issue. The campaign also focuses on the unrealistic world on online platforms that imprint a different image in the minds of the users.
Suraj Raj Vazirani, founder, The Beauty Co., said, “Stereotypes affect the way we look at ourselves. We are constantly reminded that our gender, colour, size and sexuality interest defines us. Beauty brands play an important role in creating these stereotypes. As a beauty brand, we want to take a stand against these stereotypes.”
Maddie Amrutkar, founder, Glad U Came, said, “Working with influencers allows you to create effective campaigns that increase your brand value and spread the message. The objective of the campaign was to create a sense of awareness about beauty cyberbullying and its impact.”
Watch BE+ | Way forward mantras for post COVID world | Leading marketing leaders like Deepa Krishnan, Anurita Chopra, Samir Singh to Santosh Iyer, across sectors in the special video series