Snapchat, ever the underdog, is somewhat late to the party but with all of that having been said and out of the way it is important to note that the new features that the social media platform has added will definitely go a long way towards helping it stay relevant in an increasingly competitive social media landscape once all has been said and is now out of the way.
Snapchat started off with an experiment in Australia and New Zealand that allowed users to add popular music as background music for their Snaps. This has proven to be a pretty big success which means that the social media platform is going to end up rolling out this feature globally to all iOS users that have the apps on their phones.
In spite of the fact that the social media platform has been late to the game in this regard, they are still trying to innovate by testing out a brand new feature that might allow users to make their own sounds that they can add to their Snaps. This would be a great bonus for users that are used to a very particular way of doing things, and since it is something that no other platform including TikTok is currently offering it could potentially offer the often underestimated app to get an edge over its competition and potentially come out the other side a lot more successful than it used to be.