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Springfield Technical Community College to offer new Social Media Strategy and Design Certificate this fall t – MassLive.com

 

A new Social Media Strategy and Design Certificate will be offered fall 2020 at Springfield Technical Community College that will teach students to “be able to promote themselves and display their work.”

“With the explosion of social media within our society, the need for this training to blend effective campaigns with the latest technologies is long overdue,” said Professor Philip Ruderman, a faculty member in the Graphic Communications & Photography program at STCC.

The certificate will be offered though the Department of Technical Arts and Design. It will consist of nine courses, or 27 credits, to complete the program, which could be completed in as few as two semesters.

The coursework is aimed at preparing students for “the planning and implementation of a promotional strategy using a variety of social media platforms including social networking, microblogging, photo sharing and video sharing,” the school said.

Students will then also take courses in graphic design, motion graphics, marketing and advertising.

One of the classes, called Social Media Tools, will teach students to “effectively promote small businesses and nonprofits by building a community of followers.” The students in the class will also “build out a content strategy, and curate the feed with content through a semester-long marketing project.”

Other classes include, Typography and Layout Design, Digital Imaging-Photoshop and Social Media Campaign and Analytics.

The certificate is designed to help a number of STCC students, ultimately helping in jobs such as digital content creators, social media specialists and freelancers.

“Many of our students majoring in Graphic Design or Photography will need to promote themselves as independent, freelance photographers or graphic designers,” Ruderman said. “This new program will provide the necessary knowledge for students to be able to promote themselves and display their work to business prospects.”

Earlier this year, STCC announced it is cutting programs, including automotive technology, biomedical engineering technology, biotechnology, civil engineering technology, cosmetology, dental assistant training and landscape design and management technology.

It also plans to lay off 21 staff members as part of a plan to cut the seven technical programs.

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