New Delhi: ByteDance-owned short video app TikTok is the most downloaded app in India in the social media category during the government enforced lockdown to battle Covid-19, followed by WhatsApp and Facebook, data shared exclusively with ET by app analytics firm App Annie showed.
Compared to January 2020, social media downloads on iOS and Google Play during the lockdown in India in the first week starting March 22 went up 20%, exceeding over 49 million new downloads, the mobile and data analytics company said.
In a televised address, Prime Minister Narendra Modi had announced a 21-day nation wide lockdown on March 24 which is to end on April 14.
Overall, excluding gaming apps, AajTak (Living Media), Zoom Cloud Meetings (Zoom Video Communications), Uvideo (OneSmile), Instagram (Facebook), Jio TV (Reliance Industries) and Amazon Prime Video (Amazon) were the most downloaded apps in India in the week starting March 22 compared to the previous week starting March 15.
AajTak and Zoom Cloud Meetings jumped 56 and 54 places respectively in terms rank.
The San Francisco-headquartered App Annie said news apps, video conferencing calls and entertainment apps gained significant momentum during the lockdown in India.
TikTok (ByteDance), WhatsApp (Facebook), Facebook, Helo (ByteDance), Instagram (Facebook) and VMate (Alibaba Group) were the most downloaded apps categorised under the social networking category on iOS or the social, communication category on Google Play in the week starting March 22.
Industry insiders had told ET earlier that usage and engagement rates of TikTok and Instagram’s live videos have gone up significantly during the lockdown with more content and views being generated by users.
TikTok said its #GharbaithoIndia campaign, launched in partnership with the United Nations Development Programme asking users to suggest ways to beat the lockdown blues generated 4.6 billion views.
Instagram told ET its live views increased more than 60% in week one of the lockdown.
App Annie said it has not seen any significant movements in ranks for dating apps like Tinder and Bumble in India in terms of new downloads.