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A virtual influencer is helping to drive donations in WHO’s new COVID-19 campaign –

Virtual influencers have been rising in popularity on social platforms, and brands like Calvin Klein, Prada and Versace have worked with digital Instagram models like Lil Miquela and Noonoouri, while brands like KFC, Balmain and Essence Cosmetics have created their own.

“In the era of social distancing, virtual influencers are quickly emerging as an innovative new part of the influencer landscape, so we are excited to have Knox Frost onboard to participate in our campaign with WHO,” says Ryan Detert.

Other influencers who have already posted for the campaign include Owin Pierson, an LGBTQ+ and mental health advocate who has 136,000 followers on Instagram, and Jasmine Sweet, a blogger who has 55,6000 followers on Instagram.

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Written by Sharecaster

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