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Ibotta bolsters influencer marketing capability – Chain Store Age

Ibotta is partnering with a digital promotion platform to enhance its campaigns with social influencer content.

The mobile provider of rewards and payments has reached an agreement with Inmar Intelligence that will combine Inmar’s digital promotion platform with Ibotta’s performance-based promotional content. This makes Ibotta the first content technology platform accelerator in Inmar’s innovator ecosystem.  

Through this joint agreement, Ibotta extends cashback offer capabilities to Inmar’s retailer network and platform. In addition, Inmar becomes the exclusive provider for social influence services in Ibotta campaigns, tapping into its portfolio of influencer products and vetted influencer community. 

This agreement also gives Ibotta clients access to Inmar’s influencer marketing services, including verified views of content and engagements upfront, customized guidelines and guardrails, and third-party verified metrics.

Inmar will continue to directly manage cash back content for regulated products including those in the adult beverage category. The companies will continue to invest in new technology to alleviate offers running concurrently.

“In forging this unique partnership, we’re excited to extend the value of performance-based cashback promotions into the loyalty programs of the nation’s largest retailers,” said Bryan Leach, founder and CEO, Ibotta. “Inmar Intelligence’s reputation as an innovator in consumer promotions and their standing as a leading digital promotion platform provider will allow us to deliver even more value and innovation to our CPG partners.”

“We are thrilled to welcome Ibotta as the newest content technology platform accelerator in our innovator ecosystem, which brings leading-edge technologies together in an integrated digital platform to drive value for businesses,” said David Mounts, CEO and Chairman of Inmar Intelligence. “In working with Ibotta, we are excited to provide our retail clients with the ability to dramatically expand the availability of cashback offers to shoppers and the savings they deliver. At the same time, we look forward to enabling our CPG partners to expand their promotional reach by engaging with shoppers through Ibotta’s cashback offers and loyalty program.”

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