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Why is social media essential to your law firm marketing – WV News

Why does your law firm need social media?

It’s simple — to build trust and develop healthy relationships between clients and referrals for your law firm. In this digital age, younger generations (your potential clients) are growing up with an ongoing active online presence. You, too, should stay up-to-date with the latest marketing trends — that includes social media.

Now, maintaining a compelling social media presence brings you many benefits:

— Communicate with potential or current clients in real-time

— Foster relationships with clients by responding to their posts or comments

— Analyze data about your audience and their buying behaviors to gain more insight into targeting methods

— Reach a broader, more diverse audience

— Drive traffic to your website

— Remain in-the-know of your competition

— Increase your brand awareness

— Cultivate more leads

Social media holds power through the engagement of genuine communication, and you can be in the center of connecting with and managing the needs and wants of your clients in the midst of running an active online presence.


The development of a social media strategy is equally essential for attorneys, lawyers and law firms as it is to any other industry due to the demand for requiring an online presence.

With social media, attorneys can express their voice and share educational, informative content readily accessible for clients to see. Your firm instantly becomes more available literally on-hand with the click of a button.

You control how your clients see you and what information you want to have available. Our job at InnerAction Media (IAM), is to ensure you’re using the best platforms catered towards your online presence goals that also meets your audience preferences.

IAM follows the HubSpot Inbound Marketing method when it comes to developing an efficient social media strategy:

— Research your buyer personas and audience

— Determine which social platforms you’ll market on

— Create unique and engaging content

— Organize a schedule for your posts

— Analyze impact and results

Which social media platforms should you consider for your marketing efforts? Our team works with quite a few:

— Facebook

— Twitter

— Instagram

— LinkedIn

— YouTube

— Snapchat

— Pinterest

If you are interested in learning more about social media strategy and how IAM can help you develop an influential online presence, don’t hesitate to contact us today by calling 304.241.4959!

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